Yahoo Utilises SEO Techniques to Select News Content

Following Yahoo’s acquisition of Associated Content in May 2010, the company has completed work on their new Upshot blog, which determines which news stories to publish based on search driven data.

The traditional system comprised of editors selecting what they thought were the most important stories of the day. With Upshot however, analysts will examine which keywords and phrases are popular amongst users before passing the information over to the writing team. The commentators will then create and publish articles which correspond to the topics which are of greatest interest to the readers at any given time.

James Pitaro, vice president of Yahoo Media insists that the new process will benefit Yahoo and give it the edge over their competitors due to its ability to aggregate data The Upshot blog will use Yahoo’s comprehensive search data to inform and influence the editorial decisions being made.

With up-to-date knowledge of the subjects users are interested in and are searching for, Yahoo have the capacity to offer more relevant and desirable news stories to their readers. Furthermore, by providing stories which are in keeping with the most popular search trends of the moment, greater amounts of traffic will be driven to the Upshot blog site.

The launch of this new feature tomorrow comes just 2 months after the acquisition by Yahoo of Associated Content. This “content farm” site focuses on publishing large amounts of search driven material aimed at small niche markets. Their contributors create content based around topics which deemed to be high ranking on search engines.

The market today is ever increasing and the demand for keeping at par with the top-notch companies is one of the biggest challenges that the businesspersons come across. Merely launching the product and services do not draw customers nowadays. So keeping the pace with technology, most of today’s businesspersons have started blogging for business. You have surely heard about websites that promote the company and contain information related to the services and products. On similar lines, the concept of blog has come up, which helps all types of businesspersons to draw the attention of the people in the target market for buying the products or services that they are selling.

Before you start wondering what kind of blogging for business will be good, you should know what a blog is. Not everyone can learn the HTML coding and develop a website. However, they can describe about their product using small articles, news update, company information, pictures, and videos and so on. Blog means using these collated methods to make it look like a small website. It can contain company news, product launches, and information about the eminent faces in the business and also advertisements and marketing related topics. Therefore, your blog will help you to establish your business in this highly competitive international market.

Blogs can be of different kinds but blogging for business will essentially contain the information related to the business including advertisements. A benefit of blog is its sequential order of placing the last updated post on the top. This helps the readers to know the latest update or event that has taken place in your company. The older information or posts automatically move to the archives, which are accessible as well. One of the biggest advantages of blogging is that you need not be technically sound to create a blog. Even though you have to create a blog using different languages like HTML or PHP, the blogger can do without knowing these languages.

Many preset themes and templates are available for the same, which only needs editing while you are using it for your blog. You can even change the themes to give the blog a different look and feel. So basically, while blogging for business, you should be aware of what content you want to put and where. In other words, the content and design is what you need to know. A number of online interfaces like Blogger, Type pad, Word press etc. are available to help the bloggers give their blog the final look. With the content and objective in mind, you need to choose the theme and continue with it.

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