Although connecting emotionally with your readers is recommended, it is not recommended that you “lose it” or be too opinionated in a blog. This is because this makes it less business like. Also ranting emotionally about a topic makes you look like an upset sixteen-year-old girl writing in her diary. In gambling they call this “tilting.” An emotional outburst in writing can clear an online room just as fast as displaying immature or raging behavior can in real life. People just don’t tend to trust opinion that is attached to a libidinous display of emotion.

Unless you are a well known columnist or humorist who is selling a book, blogs that take the form of a rant are usually not recommended for a business blog The structure of this type of writing usually reads like therapy to other readers. If you want to or froth at the mouth about your favorite controversial then you are much better off to write a personal blog. Not that there is anything wrong with personal blogs, its just that the rant is not a particularly effective business marketing tool.

Rants can work if they are liberally sprinkled with effective keywords. One way to write a successful rant on a business blog is to sift through news stories, articles and informational products about your theme or topic and then write a response or your own insights to the “news.”

Also, if you are too emotional on a blog you might discourage others from responding to you. This is because they may not be that enthusiastic about leaving any pings back in case you attack them personally. They also might get the impression that you will remove any opposing points of view form the blog. This is a bad impression to leave as pings (responses to your blog) are a valuable source of natural SEO content on a blog.

Get the view from inside at the top of the internet food chain! Google Blog(r) offers to share their insights on product technology news and the Google(r) culture itself. Apparently someone is interested, because they have generated well over 9 million page views in the one year in existence of the Google Blog(r). They are coming in droves from all over the world to find out the latest newest from this industry giant.

I remember ‘back in the day’ when there was a TV commercial about a certain stock investment firm – ‘when XX Co. speaks, everyone listens’. Well, XX Co., we don’t listen anymore – because there is a new kid on the block, and you have been replaced (sorry). In the worldwide web of the internet, there is no other company that stimulates more conversation and speculation than Google(r). Even Microsoft’s(r) latest news seems passe’ by comparison here! So it stands to reason that Google Blog(r) would be a resounding success, just like every other product Google(r) comes out with.

After all, at least for internet marketing, Google’s(r) search engine is second to none, and holds our success or failure in its little ‘hand’. Internet marketers hang on Google’s(r) every word. They need to know what the strategy du jour is that they need to use to appease and attract the search engine ‘god’, what new tool Google has come out with, and what criteria is being demanded this month in order not to be ‘sandboxed’.

So what better place to keep up to date on Google(r) and all things internet, than Google Blog(r). During the first year, they published 38 how-to tips, announced 77 new products and services, and addressed policy questions and legal matters 17 times. However, it looks like the public at large still has more varied interests.

Google Blog’s(r) bloggers report that the most popular posts they had in their first year include these three: A phenomenon called “Googlebombing”, that was hilarious, by the way; their launching and introduction to their own email platform, Gmail(r); and about Google’s(r) partnership with National Geographic, on the subject of Africa.

In case you feel so inclined, although Google Blog(r) has featured a number of ‘guest bloggers’ this first year, there is still not currently “staff” to allow a facility for the public to have the option to post directly to the official blog. People can however, post comments to individual blogs, just like any mere mortal’s blog. For whatever it’s worth, I don’t believe this is much of a handicap, as I think you could become infamous even with just a comment to such a wide virtual audience! (Don’t forget to sign your name)

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