SEO Articles and Article Marketing Services: Why Use Them?

SEO articles are not easy to write, and most people do not understand the importance of SEO content and article marketing services to their online success If there is one thing that humans and search engine robots are looking for, it is well written and informative content on your web pages. While the term ‘SEO articles’ is a manufactured one, it does explain the purpose of such content on your website.

Nobody in this world, other than Google engineers with the necessary clearance, understands exactly what Googlebot is searching for. Only they know how the spider, crawler or whatever you call it, assesses your web pages. It is estimated that over 200 distinct factors are taken into account in your ranking position for any specific search term used by a Google customer.

Google customers are those using the search engine for its designed purpose – to find information. We are using Google as an example because it is by far the most popular search engine, but the points made here apply also to Yahoo, Bing, Ask and any other search engine out there.

Objective of SEO Articles

The objective of SEO articles is to persuade these robots that your web page is both authoritative with regard to the topic of the search, and is also designed to provide the searcher with the information requested by the search term (keyword) they used. If you can achieve this using informative SEO content, then you are part of the way to getting a listing in the search result.

Whether that listing is on Page 1 or Page 100 depends on how relevant your page is. For example, let’s say the search term is “information on choosing golf clubs.” If your web page offers the pros and cons of the different types and makes of golf clubs, you have a good chance of a high listing. If your web page is a sales page, optimized for ‘buy golf clubs’ then you may not be listed.

Had the searcher used the term ‘buy golf clubs,’ then your page would be listed higher than the information page. SEO articles can be used to advertise the focus of each of your web pages – information or sales, for example. SEO articles can be published on your own website, as separate information pages, or can be used in article marketing and published on article directories and blogs.

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