How to Use TV & Radio Interviews to Drive Traffic to Your Web Site

Increasing, the Web site is becoming the primary sales channel for many businesses, whether they are product or service oriented. E-commerce drives more consumer sales than ever before, and the Internet is where companies interested in B2B products and services start their search.

The bottom line is that most consumer or business purchases begin with some online research and a visit to the company Web site. That’s why companies have large budgets for search engine optimization, search engine marketing, social media marketing and other online marketing tactics tech web post. These methods can deliver the traffic, but they aren’t the only means to bring visitors to your virtual point of sale.

Traditional forms of media, like radio and TV, can deliver Web site visitors as well – if handled correctly. The challenge with using radio and TV as a tool for promoting products and services is that the media likes to stay commercially neutral – unless, of course, you’re buying advertising. They aren’t very interested in selling your products, promoting your company, or driving traffic to your Web site. That’s why companies often fail when they try to use PR in a commercial way. They either just don’t get the bookings, or their interview is cut short by the host because they sound like an infomercial going out to the host’s audience.

You can make this work, if you approach your promotional campaign not as an exercise in marketing, but as an exercise in serving the media. They are in business to sell advertising time against their free space or free air time – and they use this space and time to entertain and inform their audience so they keep coming back to watch, listen or read. If they’re successful, their ratings go up and their advertising department sells more ads.

Opportunity #1: The Importance of Link Building Link building is by far the single most important SEO tactic that can be applied to increase search engine rankings. A Web site could have the exact same content posted as its top competitor’s site, with the only difference being the number of in-bound links that Google has indexed for the two sites. For instance, an in-bound link is a link to your Web site that is located on someone else’s Web site.

For the sake of this example, let’s assume that Google has indexed 100 in-bound links to your Web site and 500 links for your top competitor. Despite the content being identical, Google will rank your competitor’s Web site higher, and potentially significantly higher, based on this critical measure of site popularity.

We used Google for this example because approximately 41 percent of all Web searches take place on Google. This is a staggering number. Google’s nearest competitor is Yahoo with 28 percent market share and MSN is a distant third with 9 percent.

To find the number of in-bound links to a Web site, go to Google.com and enter link:www.insertyourdomain.com into the search field and click Search.

Opportunity #2: The Power of Page Titles How many times have you visited a Web site and the Page Title (the white text within the blue bar found in the upper-left corner of your browser window) reads “Home,” some variation of the company name, or maybe a generic header for the content section just entered, such as “Products”? This is a significant missed opportunity, and here’s why.

Google uses the Page Title within a Web site’s code to develop and display its search results. For example, the links representing each of the sites within Google’s search results are pulled directly from the Page Titles of the various sites. Figure 1 shows the results of a search for the keywords “Kohler wholesale” on Google. An AVS Group client is displayed as the number 2 ranked Web site out of 834,000 competing Web sites. The Page Title within the site’s code is “Discount Faucets | Discount Kitchen Sinks | Discount Toilets.” Google pulls this information from the Page Title to create its search results.

Opportunity #3: Use Specific and Relevant Keywords We consistently find Web sites that use a blog of generic or very broad keywords within the META keywords section of the site’s code. A long list of keywords does not provide value because search engines look for connections between the keywords and the content on the page. With too many keywords, there can be little or no connection between the content and the keywords.

The internet is a great way to market your small business. Nowadays, it’s getting to the point where even the smallest stores and services have to have a website. But, why stop with just a website? There are all kinds of great marketing opportunities on the Web to promote your business. The following internet website marketing tips for small businesses provide a few simple ideas that can generate new customers fast.

Blogs are a great way for people to communicate online. A blog can be made for any subject under the sun, and it’s an excellent and free way to drive traffic to your site.

You can use a blog to make yourself known on the web. By writing about the services and products that you offer, and posting informative blog posts, you can prove yourself to be knowledgeable about your field. Use a blog to show that you’re an expert who knows what their talking about, and it will lend your business credibility.

If you really want to get into blogging, start a couple of different blogs that focus on sub-topics within your field. You can go into more detail on specific areas, and each of these blogs will create another stream of traffic to your site. The more backlinks you create with blogs, the more potential customers you’ll have finding out about your business.

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